To sell your home--target market specific

Is the buyer who will buy your home living in your complex, subdivision, condo building, or are they from out of the area?  Are they young, middle aged, older or simply getting old? Before you can focus on your target, you have to understand market segments.  Here’s a brief description from the National Association of Realtors:

Among all generations of home buyers, looking online for properties is pretty much the first step in buying a new home. For generations X and Y, a mobile search is used by half of them.

Younger buyers tend to buy older homes, because they feel the price is better and the home is a better value overall.  Boomers on the other hand are more likely to buy new homes or homes that have been remodeled, primarily to avoid  renovations or problems with plumbing or electrical. A new home, also allows them to customize.

Younger buyers place a high importance on commuting costs, while older buyers place higher importance on landscaping for energy conservation and environmentally friendly community features.

What's included in environmentally friendly features: Heating and cooling costs for one, energy efficient appliances and lighting, landscaping created for energy conservation. So if you decide to sell your home, cater to your specific target. And for all generational groups of buyers, prepare a cost of operation sheet that includes the following: 

•  heating and cooling costs ( And don't forget to state the temperatures you keep on your thermostat.)
•  lawn care costs  (And name the plantings, trees,etc if you are able.)
•  annual maintenance costs (like cleaning the fireplace or water heater, furnace and water softener   check-ups)   
•  HOA costs and what they include if you own a condo/town home/flat.          

Ask your agent to create a photo report for a handout. And make a list of all appliances and equipment.  Add the dates they were purchased, if they are energy efficient, and the last service date.  Don't forget the roof, garage doors, or the deck.  You might even consider an inspection prior to listing your home. You'll know then if there are any issues to take care of.  

Impress buyers with your diligence. It could make the difference between your home and someone elses.